Giving free wine to an account as a method of securing a sale is illegal. I play by the rules and only offer legal posted quantity purchase discounts. But Harry wanted more than the normal discounts. He wanted free goods to further reduce the cost of his already discounted goods. I’ve run into this situation all to regularly. No discount is good enough – there has to be something extra thrown in or no deal.
I broke out my pocket calculator and showed Harry that if I gave him the free goods he was requesting, he would be making an absurdly large profit. He had no problem with it.
“Big profit is good,” Harry shouted. I shook Harry’s hand and began to walk out the door.. “ You don’t like the deal?” Harry taunted. “It’s real interesting but I’d like to think about it some more,” I said and headed towards the door. I mentally evict buyers who have no interest in the value and quality of my wines all the while thanking them for their time and opportunity to present my wines for their consideration.
